Effective Date: March 24, 2025
Ophthalmology Associates PLLC (“Company,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website https://www.youreyeexpert.com, schedule an appointment, or use any of our services, including those provided via our electronic medical records platform, Jane.
1. Information We Collect
We may collect the following types of information:
– Personal Information: Name, address, phone number, email address, date of birth, and insurance information.
– Health Information: Medical and vision history, diagnosis, prescriptions, exam results, treatment plans, and provider notes collected during visits with our licensed Ophthalmologist and Optometrist.
– Payment Information: Co-payments, insurance billing details, and other payment-related information.
– Technical Information: IP address, browser type, device information, referring pages, and other analytics data.
– SMS/Text Message Information: If you opt in to receive text messages, we collect your mobile number and communication preferences.
2. Use of Jane EMR System
We use Jane, a secure and HIPAA-compliant electronic medical records (EMR) system that allows patients to:
– Book or reschedule appointments online
– Access treatment notes, medical/vision history, and prescriptions
– Securely update personal health details
– Make co-payments and review invoices
3. How We Use Your Information
Your data is used to:
– Provide comprehensive vision and medical eye care
– Schedule and confirm appointments
– Maintain medical and billing records
– Process insurance claims and co-pays
– Send appointment reminders or health-related messages via email or SMS
– Comply with legal and regulatory requirements
4. SMS/Text Messaging and Opt-In Process
By providing your mobile number, you consent to receive SMS/text messages regarding:
– Appointment reminders
– Co-pay or billing notifications
– Practice updates and limited promotional offers
Opt-In Process: We collect opt-in verbally from our customers. They can opt-in to receive messages either in person at our physical location, or over the phone if they call our business. When interacting with customers, staff is trained to ask if the customer would like to opt in to messaging using the following script:
“By providing your phone number and agreeing to receive texts, you consent to receive text messages from Ophthalmology Associates PLLC regarding Customer Care. Consent is not a condition of purchase. Message frequency varies based on communication needs. Message & data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance. No mobile opt-in information will be shared with third parties. Our privacy policy and terms and conditions are available at youreyeexpert.com.”
Message and data rates may apply. You can opt-out at any time by replying “STOP” or contacting us directly.
5. Information Sharing
We do not sell or rent your personal information. We only share it with:
– Authorized team members (including our licensed Ophthalmologist and Optometrist)
– Insurance providers and billing processors
– Jane, our EMR provider
– Regulatory bodies if required by law
6. Data Security
We implement strong physical, technical, and administrative safeguards to protect your data in compliance with HIPAA.
7. Your Rights
You may:
– Access your medical records
– Request updates or corrections
– Opt out of marketing communications
– Withdraw consent for text messages or data sharing
8. Contact Us
Email: info@YourEyeExpert.com
Phone: 757-964-4EYE
Website: https://www.youreyeexpert.com